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November 2015
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Your Diamond Online Buying Protocol

'Diamonds are a girl's best friend'. We all know the old saying, but how the world has changed from the time when this saying came about! Back in 1949 the jazz song by Carol Channing made the expression popular, of course people had no idea that just a few decades later we would be turning to the worldwide web to purchase costly diamonds.
Since a great deal of the diamond market is online these days, it can be challenging to buy with confidence. That is why we have prepared a quick guide to help you make a successful purchase.

Understand The Four C's Of Diamonds

Within the diamond industry the various characteristics of a diamond are graded. The four C's are a vital part of the process, in fact they are viewed as the four most important characteristics in giving the diamond its market value.
Arguably the most important characteristic, the cut of the diamond has a significant impact on the brilliance of the diamond. Take the time to study the various cuts and make sure you fully clarify this detail with any diamond seller you are dealing with online.
During the diamond formation process a few inner flaws will normally take place. It is the amount of such flaws, as well as the size and visibility of them, that are taken into consideration when determining the clarity.
A diamond that is off white will absorb light, this in turn hinders its brilliance. On the other hand, a colorless diamond will truly sparkle and, of course, fetch a higher price.
This refers to the unit of weight for measuring diamonds. Large diamonds are much rarer, hence the price can increase significantly in such cases.
Certification Is Crucial
Understanding the four C's is the first step to a successful purchase. However, do not neglect the importance of certification. Any diamond which you are considering should come with a gemological certificate. This certificate will have been issued by an objective gemological institute and will clearly state the four C's, as well as many other details. In fact if there is no certificate then there should be no purchase, it's as simple as that.
Indeed, the old saying that 'diamonds are a girl's best friend' still rings true the world over. The only difference in today's modern world is that we are turning to the online market to make more and more of our purchases. By understand the four C's and being committed to buying a diamond that comes with a gemological certificate you are in a much better position to make a purchase you will not later regret.



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